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You are "THE MEDIA"

Is writing really relevant anymore? Why does it seem that everything being read is about celebrities or some other equally unimportant part of actual living? I would like to talk about a blog published discussing how we produce and consume journalistic information in our world. The blog was published in 2006.

"New York University journalism professor Jay Rosen's blog post "The People Formerly Known as the Audience" went viral in the journalism community. In the post Rosen argues that a fundamental power shift has occurred between 'Big Media' and 'the people formerly known as the audience' (PFKATA), who were not only writing back, but also writing on their own and broadcasting voice and video as well. Yes, the strategic centers of corporate media power still exist, but, Rosen argues, the rise of the read/write web (a more descriptive phrase for Web 2.0) means Big Media's understanding of their audience has to change accordingly" (Kuhne, M. & Creel, G., 2006).

Rosen discusses what he terms “the new digitally embodied audience” and accurately describes what is happening as a result: the former dominance of media conglomerates today. The line between writers and audiences has significantly blurred and is likely never to be delineated again. Therefore, after being in this world long enough to remember black and white televisions, I believe an active audience/consumer makes information that much more pertinent, that much more relevant and that much more LIBERATING to our “publics.” And in the end, isn’t that what writing is all about?

Kuhne, M., & Creel, G. (2012). Wikipedia, "the People Formerly Known as the Audience," and First-Year Writing. Teaching English In The Two-Year College, 40(2), 177-189.


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