The media are changing at an unbelievably rapid pace. Our concepts about what constitutes “mass” media are changing, too. Digital media, wikis, video sharing, podcasts, blogs, and social media are changing the way we communicate individually, in small groups and “enmasse.” These new media have drastically affected more traditional mass communication specialties such as advertising, public relations, journalism and broadcasting. The theories of how we communicate are still valid. It’s the wide variety of new communication channels and new, powerful and inexpensive tools that has altered the Mass Communication industry.
To maintain a competitive edge in these fields, it is critical to have the formal training and the hands-on experience that employers now demand. The Communication and Media Arts faculty at USF combine a wealth of professional experience with a passion for the material to sculpt the theories and abstractions into concrete lessons. Whether you choose Public Relations/ Advertising/ Journalism or Media Arts & Broadcasting, you will understand how and why communication theory affects the nuts and bolts of mass media production.
You may view our entire curriculum on the USF Curriculum page.
FALL 2017 TRANSFER & FRESHMAN STUDENTS: Because we believe so stongly about the convergence of media we have have spent the last year revising our curriculum to better reflect the media industry landscape. Our revision broadens the core set of skills that all of our students will possess while still allowing them to focus on a particular area of interest.
Click here for a quick guide to our new curriculum which becomes effective in the Fall 2017 semester for all new CMMA majors.
Every Communication and Media Arts student takes these required core courses (30 semester hours):