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USF CMMA Faculty Convergence Rant

The media are changing at an unbelievably rapid pace. Our concepts about what constitutes “mass” media are changing, too. Digital media, wikis, video sharing, podcasts, blogs, and social media are changing the way we communicate individually, in small groups and “enmasse.” These new media have drastically affected more traditional mass communication specialties such as advertising, public relations, journalism and broadcasting. The theories of how we communicate are still valid. It’s the wide variety of new communication channels and new, powerful and inexpensive tools that has altered the Mass Communication industry.

To maintain a competitive edge in these fields, it is critical to have the formal training and the hands-on experience that employers now demand. The Communication and Media Arts faculty at USF combine a wealth of professional experience with a passion for the material to sculpt the theories and abstractions into concrete lessons. Whether you choose Public Communication, Advertising, Journalism, Audio, Video, Visual Comuinication or Media Studies, you will understand how and why communication theory affects the nuts and bolts of mass media production.