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brand journalism

Journalistic style….PR attitude. It’s two minds in one!

Yes, young Frodo, we walk a dangerous path.

On one side, journalism: tell the truth….right wrongs…fight evil.

On the other side, public relations: yell the truth (as we see it)…set the record straight…fight to show we’re not evil personified.

It is a path not for the faint of heart or morally bankrupt.