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"Addictive" Marketing

Do we live on the web? Are we addicted to social media? Recently I was reading an article in Wired Magazine about “addictive” marketing. We all know about old school addictive marketing—cigarettes, beer, weed (Yes, pot was legal at one time in the entire U.S. If you don’t believe me—Google it.) But this article was about wildly successful psychological “hooks” employed to get users to figuratively have to come back to the site. I just didn’t believe this entirely until I started playing the Trivia Crack App with my son over our holiday break.